While Your Healthcare Practice Needs a Marketing Plan Essay

Why Your Healthcare Practice Needs a Marketing Plan Angela Bostick-Dixon Ashford University Strategic Planning amp; Marketing in Health Care MHA 626 Cynthia Davis November 27, 2011 Why Your Healthcare Practice Needs a Marketing Plan The business plan of any organization can only occur after a successful strategic plan is form and securely in place. The strategic plan in any corporation, organization, and small business ventures has a vision on where this organization needs to be in the future. â€Å"The strategic plan is a long-term (three- to- five years) views of where the organization is going† (Hillestad amp; Berkowitz, 2004, p. 32). A strategic plan is just that a plan of things to come and how to attain the business or how†¦show more content†¦What innovations must the organization posses to attract customers away from where they presently do business? Customer in general don’t like change and if they are happy where they are no matter what the business may entail, It will take a strong marketing department to change their minds and come over to your organization. Starbucks coffee shops in their business plan session had to come up with a concept that would have coffee drinkers to leave the coffee house of their choice and start drinking coffee at the local fancy coffee shop. Marketing came up with pleasant interior and exterior surrounding, coffees of all kinds and free Wi-Fi, customer were sold on that and even though Starbuck coffee is expensive, sitting while working with digital devices and drinking coffee may Starbucks company successful. Why does your health care practice needs a marketing plan? The same reason every other organization needs a marketing plan to stay competitive with the local market and surrounding healthcare providers. Joel Ellis, president of Practice Builders has a list of reasons why medical centers, clinics, and hospitals need a marketing plan. The main reasons why healthcare practice needs a marketing plan as outlined in the video are (a) plan nothing, nothing is what you accomplish, (b) financial investing, (c) there are risk to an organizations financial bottom line, and reputation, and marketing can’t be done on a sometimeShow MoreRelatedWhy Do Healthcare Practices Need a Marketing Plan?793 Words   |  3 Pagesadvertising and marketing efforts for the coming year is known as a marketing plan. A marketing plan includes a statement of the marketing situation, a discussion of target markets and company positioning and a description of the marketing mix intended for use in reaching m arketing goals (entrepreneur.com, 2012). A second definition of a marketing plan is as follows: a plan that describes the activities involved in achieving certain marketing objectives within a given timeframe. A market plan starts offRead MoreMarketing Mix And The Marketing Plan1335 Words   |  6 PagesIntroduction Competition, Marketing Mix and pricing plays a major role in the marketing Most marketing plans are conceived to extend no longer than one year before the plan is reassessed for modifications, additions, subtractions or entire reinvention depending on constantly evolving business goals and circumstances. In fact, a properly implemented marketing plan is constantly being assessed by accurate and consistent tracking systems to evaluate the plan’s performance against expectations. ThisRead MoreMarketing Plan For The Western Clinic868 Words   |  4 PagesMarketing Plan Assignment Introduction After six months working as a marketing manager at â€Å"Western Clinic Care† doctor’s office, we found out extended hours of services were needed for the community we were serving. Marketing the new operating service hours is critical to keep our current patients satisfied while simultaneously generating new patient clientele. We will now operate within the hours of 8 am to 4:30 pm. The Western Clinic will meet the patients’ needs and a marketing plan of extendedRead MorePersonal Statement : The University Of New Orleans Essay1727 Words   |  7 Pagesmoney to live a lavish life with my family. Yes, making money is the ultimate goal to live the life I envision. In short all I want is to become a leader in my organization helping transform it into an organization that respects all its stakeholders — while at the same time being the best son, husband and father I can be. Vision To become the Director of Operation management in cutting edge hospital or any corporation (i.e. Walgreens or any pharmaceutical company) and helping improve the lives of peopleRead MoreThe Health Of The Healthcare Industry1018 Words   |  5 PagesThe healthcare industry has been facing challenges to recruit and retain healthcare professionals for several decades without respite. Research indicates that by 2020, USA will encounter a shortage of approximately 24,000 physicians and over one million nurses (Price Water Coopers Health Research Institute, 2007). The shortage of qualified professionals is challenging medical and educational industry leaders to provide staffing and care in an increasingly complex and changing healthcare landscapeRead MoreMarketing Plan For An Exclusive Market Essay1317 Words   |  6 PagesA marketing plan is not a list of marketing ideas from which you haphazardly choose various concepts to test or combine for trial-and-error experimentation. A plan is an essential business tool for hospitals, medical groups or provider practices to attract patients and consumers. Marketing in health care has shifted directly to consumers and patients. As discussed by Thomas, R. K. (2015), marketing uses a mix to of variables to influence users of an exclusive market. Marketing health care servicesRead MoreHipaa Bill was Created to Protect Privacy1844 Words   |  7 Pagespatients control over their health information. Patients have to give permission any healthcare provider can disclose any information placed in the individual’s medical records. It helps limit protected health information (PHI) to minimize the chance of inappropriate disclosure. It establishes national-level standards that healthcare providers must comply with and strictly investigates compliance related issues while holding violators to civil or criminal penalties if they violate the privacy of aRead MoreDeveloping New Designs And Initiatives1629 Words   |  7 Pagesorder to survive, the organization must find ways to expand efficiency by decreasing their resource, administrative, and labor cost without forfeiting quality of care. According to the Ins titute for Healthcare Improvement (IHI), a leader in quality improvement research and practice incorporated the need to increase efficiency into one of its core teaching concepts and designed as it target the Triple Aim. The Triple Aim calls for developing new designs and initiatives to: 1) improve the health of theRead MoreThe Objectives For Kaiser Permanente1032 Words   |  5 PagesStrategies 1. Expand Organization to Different States (Growth) 2. Create Pre-diabetic program along with exemplified mental health program 3. Implement a Medicaid Cost Reduction Plan 4. Primary Physician Recruitment Program 5. Reinvest current net income into interest accounts for future variable health care costs for years to come 6. Utilization of Pull Strategies by employing tactics to draw interest for the target audience, creating an innovative culture within the organization Objectives TheRead MoreThe Health Of The United States1409 Words   |  6 Pagesboomer generation is starting to retire. By 2030, the US Census Bureau predicts, almost a fifth of the population will be over the age of 65. Healthcare GDP- The U.S. healthcare spending continues to increase and is the most amongst the world. In 2013 the GDP percent was at 17.1 for the United States. The United States continues to spend the most on health while it increases annually around 7 percent expected to total over 4 trillion in 2015. Kaiser Permanente Growth- Kaiser continues to increase enrollment